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| Integrated marketing & sales communication |
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| Every relationship begins with a moment of clarity, an instant when attraction overcomes uncertainty, and curiosity overwhelms caution. |
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Open yourself up. Explore new possibilities. Leave your comfort zone. This is the nature of the optimal brand experience, an experience that makes the leap from awareness to affinity. This is how Lucre Beyond approaches every marketing communications assignment.
Purchasing decisions can be rational, emotional, or both. Objective reasoning and fanciful whim are both powerful motivators, and Lucre Beyond seeks to create customer value by finding the right balance between the thoughtful and the instinctive. Using our clients' proprietary data and augmenting it with our own research, we assemble a complete understanding of the market situation and its opportunities before ever starting the creative process.
Then, armed with this information, we execute. We focus first on the ideas and experiences that form the foundation of the customer relationship, and then choose the channel to communicate the message. Drawing on unexpected subjects, images, materials and design themes, Lucre Beyond delivers surprising twists and delightful interpretations of traditional themes. When necessary, we break a few rules. In the end, we measure our success by how much further our clients have pulled ahead of their competitors.
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