Corporate profile Recognitions Principal By clients Brand strategy Business analysis Visual identity Corporate communication & IR Integrated marketing & sales communication Request Direction Careers Business analysis   A notable identity is rooted in the core understanding of an organization or business to be represented, let alone aesthetic elements. The point of our business analysis is to develop a 360-degree understanding of our clients' business, including the points-of-view of its management, employees, customers, shareholders and the community at large. Lucre Beyond employs analytical and soft methods to first understand, and then to influence our clients' brand image, ultimately creating a strong new identity system that will connect with its target audience on a deep and lasting level.