Corporate profile
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Brand strategy
Business analysis
Visual identity
communication & IR
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Busan Bank

Wings of hope, promise of change

Busan Bank, a top-performing regional bank in Korea, unveiled a new corporate identity in early 2009 to propel change and innovation. Lucre Beyond was asked to create an annual report which reflected the Bank's new spirit and strategic direction.

We developed several creative applications of Busan Bank's new visual identity, and adapted the overlapping wings motif to introduce "Wings that soar higher" and "Wings of hope" as new symbols of the Bank's dedication to its customers' success. The report is a clear response to the significant changes taking place in financial markets, and provides readers with a deeper understanding of Busan Bank's innovative ideas and successful operating platform.
2008 Annual Report