Corporate profile
By clients
Brand strategy
Business analysis
Visual identity
communication & IR
Integrated marketing
& sales communication
Kia Motors

Unveiling the new "Design Kia"

Kia Motors is the pioneering force behind Korea's world-famous automotive industry, and it stands today as part of that industry's living history. Kia turned to Lucre Beyond for help in refining its image as a provider of stylish vehicles for dynamic, youthful drivers, as well as an investor communications strategy for its new annual report. We chose a strong color palette and high-contrast images that focused on the new design-centric philosophy at Kia, and reinforced the company's young culture and spirit on every page.

In addition to the annual report, we created Korean versions of the company's financial reports and provided assistance with IR materials for investment roadshows.
2008 Annual Report