Corporate profile
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Brand strategy
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communication & IR
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LG Life Sciences

Focus on health and youth

Lucre Beyond has been the agency in charge of LG Life Science's annual reports for three consecutive years, since 2006. Our longstanding partnership has enabled Lucre Beyond to effectively communicate LGLS's capabilities and vision to grow into one of the world's leading life science companies.

LGLS is an R&D-centered company that has placed new product development at the heart of its corporate strategy. In the annual reports, Lucre Beyond has highlighted the benefits of this strategy by using bold images and real-life messages to show the effect that LGLS is having on the lives of real people. The color palettes and design motifs are harmonized to create the impression of an evolving story and a growing company that meets its long-term commitments to customers, investors and society.
2008 Annual Report
2007 Annual Report
2006 Annual Report