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| KT |
'Life is wonderful' |
| As one of Korea's largest and most respected enterprises, Korea Telecom (KT) needed a more energetic and inspiring corporate image. Our approach was to transfer the optimism and vigor of the company's 'Life is wonderful' PR campaign to its corporate communications audiences, both foreign and domestic. Lucre Beyond collaborated with KT's communications Principalss to develop an annual report that maintains a consistent voice and visual theme with the company's broader brand management initiatives. |
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