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| Rolls Royce Korea |
Redefining the domestic brand image |
| Rolls Royce vehicles and engine products have been a driver of technological progress for over a century. The company's reputation among average Koreans, however, had centered on the prestigious brand of their luxury automobiles. Lucre Beyond's work with Rolls Royce focused on expanding the public's perception so as to illuminate the global nature of the brand and convey the essential role that Rolls Royce products play in the Korean economy and people's everyday lives. |
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