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| Dong-A Pharmaceutical |
Taking the global IR initiative |
Dong-A Pharmaceutical has been the number one pharmaceutical company in Korea since the 1960s. Despite their strong domestic presence, the company's visibility in international financial circles needed improvement. For the past two years, Lucre Beyond has been Dong-A's partner in creating effective investor relations for international markets, spanning annual reports, tradeshow designs and the company's English website.
In 2007, Dong-A Pharmaceutical asked Lucre Beyond to create the first-ever annual report in the history of the domestic pharmaceutical industry. We also produced their 2008 report the following year, and continued to build a more user-centered English website that focused on the needs of foreign investors and stakeholders.
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